Full course description
Develop online and offline retail strategies with the Wharton Online course: Leadership in the Age of Digital Disruption.
- Differentiate between effective and ineffective retail strategies
- World-class Wharton faculty
- Develop the right leadership approach to achieve your business goals
In this module, you’ll analyze disruptive changes within the retail industry. You’ll examine both brands that have collapsed and brands that have flourished and discover the new ways Generation Z shops.
In this module, you’ll examine retail strategies beyond Amazon’s, and discover how to apply these strategies to accomplish your company’s goals.
Through an examination of the research on perceived variety and actual variety, you’ll learn the psychological processing behind customer choice, and how to apply this knowledge to increase sales.
In this module, you’ll examine the strategies behind both luxury and vertical brands, and the underlying philosophy behind what makes a brand truly great.