Managing in the Global Digital Economy

In this course, you’ll learn how to craft a strategy that will propel your organization to success in the global digital economy. Professor Mauro Guillén has designed this course to help you sharpen your sense of digital imagination and innovation. Utilizing statistical information, real-life case studies, and practical exercises, you learn about digital platforms and network effects. You’ll also cover the digital transformation of traditional businesses and the internationalization of the digital firm. By the end of this course, you’ll have a foundational understanding of the global digital economy, and be able to design a strategy for success in the global digital economy.