Leadership in the Age of Digital Disruption

ENROLLMENT DEADLINE: December 31, 2023

Develop online and offline retail strategies with the Wharton Online course: Leadership in the Age of Digital Disruption.

• Differentiate between effective and ineffective retail strategies
• World-class Wharton faculty
• Develop the right leadership approach to achieve your business goals

Module 1: 
In this module, you’ll analyze disruptive changes within the retail industry. You’ll examine both brands that have collapsed and brands that have flourished and discover the new ways Generation Z shops.

Module 2:
In this module, you’ll examine retail strategies beyond Amazon’s, and discover how to apply these strategies to accomplish your company’s goals.

Module 3:
Through an examination of the research on perceived variety and actual variety, you’ll learn the psychological processing behind customer choice, and how to apply this knowledge to increase sales.

Module 4:
In this module, you’ll examine the strategies behind both luxury and vertical brands, and the underlying philosophy behind what makes a brand truly great.