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Entrepreneurship 3: Growth Strategies is a Course

Entrepreneurship 3: Growth Strategies

Time limit: 31 days

$1,000 Enroll

Full course description

ARE YOU SIGNING UP FOR MULTIPLE COURSES? YOU WILL NEED A UNIQUE PROMOTION CODE FOR EACH COURSE.
  1. Upon registration, return to the Citi | Wharton Online Education Series
  2. Click on the tile of the next course you would like to take.
  3. Be sure to register with your unused Promotion Code.

PROGRAM DESCRIPTION

Start-ups are designed to grow quickly, but successful start-ups grow smart. This course is designed to provide you with an understanding of the essential elements of successful scaling, including an overview of demand generation, customer acquisition, adoption, diffusion and forecasting demand. You’ll also learn how to market effectively using best practices of digital marketing, social media, PR, SEO, and pricing. Finally, you’ll cover the nuts and bolts of building a sales process, partnerships and supply relationships, and examine the crucial components of attracting, developing and retaining talent. By the end of this course, you’ll have an outline of an expansion strategy for your idea or enterprise