Skip To Content
Introduction to Marketing is a Course

Introduction to Marketing

Time limit: 31 days

$1,000 Enroll

Full course description

ARE YOU SIGNING UP FOR MULTIPLE COURSES? YOU WILL NEED A UNIQUE PROMOTION CODE FOR EACH COURSE.
  1. Upon registration, return to the Citi | Wharton Online Education Series
  2. Click on the tile of the next course you would like to take.
  3. Be sure to register with your unused Promotion Code.

PROGRAM DESCRIPTION

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.

You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment.