Full course description
What constitutes true change? How do you convince others to change? How do you minimize and overcome roadblocks to change?
In this course, you’ll learn about barriers to change and how to overcome them by being a catalyst for the success of your organization. Professor Jonah Berger, author and word of mouth marketing expert, designed this change management course to help you enhance your persuasion and influence skills so you can inspire change within others. He’ll explain how to overcome inertia and reframe change using the REDUCE framework.
By the end of this course, you’ll know the strengths and weaknesses of multiple change strategies that you can apply in business and life.