Viral Marketing

ENROLLMENT DEADLINE: December 31, 2023

PROGRAM DESCRIPTION

In this course, you'll start to learn what makes products, ideas, and behaviors contagious; in other words, why they catch on. You'll examine how social influence shapes everything people do: from the products we buy and candidates we vote for to the food we like and careers we pursue. From there, you'll learn about the power of word of mouth, and what products or ideas generate more buzz than others. Finally, you'll learn about social networks, and how they shape the spread of information and influence. By the end of this course, you'll be able to use these concepts to your advantage as you craft your own messages in order to make them as 'sticky' as possible.