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Program

Digital Leadership Certificate Program (2024 -2025)

Self-paced

$2,250 Enroll

Full program description

Are you ready to lead in an era of unprecedented change? Our "Digital Leadership" program equips you with the essential skills to excel in today’s dynamic digital landscape. This comprehensive program is designed to transform your leadership approach, helping you navigate the complexities of digital disruption and the global digital economy. Here’s an in-depth look at what each course in the program offers:

AI for Business

Led by industry expert and Wharton Professor, Kartik Hosanagar, discover how artificial intelligence can transform your business operations with this cutting-edge course. Learn to leverage AI for data-driven decision-making, improve efficiency, and gain a competitive edge in the market. This course covers the fundamentals of AI, including machine learning, natural language processing, and predictive analytics. You will explore practical applications of AI in various business functions, from marketing and customer service to supply chain management and human resources. Understand the ethical considerations and potential risks associated with AI implementation, Generative AI, and learn how to develop a strategic AI roadmap for your organization. By the end of this course, you will be equipped to harness the power of AI to drive innovation and achieve business success.

Leadership in the Age of Digital Disruption

Led by renowned Wharton Professor Barbara Kahn, this course dives deep into understanding the profound impact of digital disruption on traditional business models. You'll learn how to harness the power of emerging technologies and foster a culture of innovation within your organization. Through expert insights and real-world case studies, this course will empower you to craft strategies that leverage digital transformation, gain a competitive edge, and enhance decision-making with data-driven insights. You’ll also explore ways to lead your team through the challenges and opportunities presented by digital disruption, ensuring your organization remains agile and forward-thinking.

Managing in the Global Digital Economy

Unlock the secrets to thriving in the global digital marketplace with this course. You'll delve into the strategic nuances that drive the success of digital platforms like Airbnb, Uber, Spotify, and Netflix. Understand how network effects shape international expansion, discover the keys to diversifying revenue streams, and tackle the unique profitability challenges of the digital era. This course offers a comprehensive analysis of real-world case studies, helping you understand the competitive advantages and strategic actions that leading companies employ to stay ahead. Equip yourself with the knowledge to leverage digital technology for superior market positioning and performance.

Removing Barriers to Change in Organizations

This course is designed to equip you with the tools needed to drive effective change within your organization by identifying and overcoming common barriers. You will learn the REDUCE framework, which includes five key components: Reactance, Endowment, Distance, Uncertainty, and Corroborating Evidence. Each component addresses a specific barrier to change. Reactance focuses on managing resistance and encouraging self-persuasion, while Endowment highlights the costs of inaction and addresses attachment to the status quo. Distance helps bridge the gap between current practices and desired changes, and Uncertainty aims to reduce risk and ease fears associated with new initiatives. Corroborating Evidence emphasizes the importance of using multiple sources to reinforce the need for change. Through case studies and interactive exercises, you’ll apply this framework to your own organizational challenges, developing comprehensive plans to address and overcome specific barriers.

Why Enroll in the Digital Leadership Program?

This program is ideal for managers, leaders, and change agents who want to stay ahead in an ever-evolving digital world. By enrolling, you will:

  • Gain a deep understanding of digital disruption and its impact on business.
  • Learn strategic approaches to manage and thrive in the global digital economy.
  • Acquire practical tools to overcome barriers to organizational change.
  • Leverage AI technologies to enhance business operations and decision-making.
  • Develop a visionary leadership approach that embraces innovation and transformation.

If you already hold a Leadership and Management Certificate from Wharton Online, you can complete the Digital Leadership Certificate Program for a 20% discounted price ($1,800) and become eligible to receive an Executive Leadership Certificate.

New to Wharton Online but still interested in the Executive Leadership Certificate? Enroll in both leadership certificate programs for a discounted price of $5,500. Please email whartononline@wharton.upenn.edu to get started!