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Led by Jonah Berger, author and world-renowned expert on word of mouth and consumer behavior, this course will help you build stickier messages that influence behavior. Whether you're an entrepreneur, executive, or non-profit leader, this course will empower you to sell your ideas more successfully.

Led by Jonah Berger, author and world-renowned expert on word of mouth and consumer behavior, this course will help you build stickier messages that influence behavior. Whether you're an entrepreneur, executive, or non-profit leader, this course will empower you to sell your ideas more successfully.