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Course

Managing the Global Firm

Ends Sep 9, 2025

$995 Enroll

Full course description

Today’s markets are fast-moving, interconnected, and increasingly global. Ongoing changes in our world, such as the rise of emerging-market multinationals, the aging population, and the reconfiguration of global power relationships, create new opportunities. How do you take advantage of these opportunities to benefit your business and stay ahead of the change?

In Managing the Global Firm, world-renowned professor of management Mauro Guillén will teach you how and when to pursue these opportunities to maximize profits and growth. You’ll be introduced to innovative decision and business models, cutting-edge products, and services, and learn how to effectively implement them within your organization.

You’ll explore new international markets and their evolution, and learn how to create a global structure and strategy to capitalize on these opportunities. Envision the multinational firms of the future and lead your organization towards a thriving global presence.

Course Modules:

  • Global Markets and the Firm
  • International Strategies
  • Organization and Management of the International Firm
  • The Multinational Firm in the 21st Century

Participants will learn how to:

  • Define and evaluate international markets
  • Understand the evolution of market trends
  • Identify the benefits of a global strategy for your company
  • Quantify market trends on a global scale