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This course is designed to provide you with a managerial perspective on artificial intelligence, enabling you to leverage AI for strategic advantage. Discover the origins and importance of big data, learn about cutting-edge AI technologies, and explore real-world applications through detailed case studies.

This course is designed to provide you with a managerial perspective on artificial intelligence, enabling you to leverage AI for strategic advantage. Discover the origins and importance of big data, learn about cutting-edge AI technologies, and explore real-world applications through detailed case studies.

Discover the potential of your business with our Fundamentals of Digital Marketing program. Dive into the strategies, tools, and metrics that shape successful digital marketing campaigns. Learn from experts and transform your digital presence today.

Unlock the secrets to transformative leadership with Leadership in the 21st Century. This dynamic course will empower you to create an environment where your employees can thrive and step up to meet ambitious organizational goals.

Are you ready to lead in an era of unprecedented change? Enroll in Leadership in the Age of Digital Disruption, led by Wharton Professor Barbara Kahn, to transform your leadership approach and navigate the complexities of today's fast-paced digital landscape.

Unlock the secrets to effective talent management and motivation with Managing and Motivating Talent. Award-winning authors and renowned management professors Michael Useem and Peter Cappelli have designed this course to introduce you to the key elements of managing talent and motivating people.

Dive into the strategic nuances that drive the success of digital platforms like Airbnb, Uber, Spotify, and Netflix. Learn how network effects shape international expansion, discover the keys to diversifying revenue streams, and tackle the profitability challenges unique to the digital era.

Develop the skills to create a robust global structure and strategy, positioning your firm to take full advantage of emerging global opportunities. Envision the multinational firms of the future and lead your organization towards a thriving global presence.

Uncover the potential of your existing customer base. Developed by analytics expert Pete Fader, this course provides the tools and insights needed to identify and maximize the value of your most valuable customers. Transform your business strategy with customer-centric approaches and drive sustainable growth.

Led by expert Raghu Iyengar, this course equips you with the analytical tools to transform data into actionable insights. Learn how to leverage online transaction data, customer surveys, and advertising metrics to craft compelling narratives and solve real-world business challenges.

What does it mean to truly change something? How does one persuade others to change? How do we reduce roadblocks to change? In this course, you’ll learn about the barriers to change and how to become more effective in inspiring change within others and your organization.

Led by Jonah Berger, author and world-renowned expert on word of mouth and consumer behavior, this course will help you build stickier messages that influence behavior. Whether you're an entrepreneur, executive, or non-profit leader, this course will empower you to sell your ideas more successfully.

Unlock the secrets to crafting and executing winning business strategies with Strategic Management. Designed to teach you how to evaluate, develop, and implement successful strategies, this course is led by world-renowned management professors Harbir Singh and Nicolaj Siggelkow.