Managing the Value of Customer Relationships

FOR REGISTRATION AND ACCESS QUESTIONS:

• WG20: Contact alumni.relations@wharton.upenn.edu
• WG21: Contact support@wharton.upenn.edu

Did you know your best opportunities for growth may not lie solely in developing new “blockbuster” products or services? They may instead be found by focusing on your existing best customers — and finding new customers with similar behavioral tendencies. Created by Professor Peter Fader, a world-renowned thought leader on marketing analytics and co-founder of Zodiac, a predictive analytics solution built on the breakthrough consumer behavior models developed by Professor Fader, this marketing course is designed to help you identify your most valuable customers and maximize their strategic value.