In an increasingly competitive global business environment, companies in all industries are striving for an edge and working to differentiate themselves in the marketplace. In a world where “strategy” seems ubiquitous, how do you find your niche to truly stand out?

Strategic Management is designed to teach you how to evaluate, develop, and execute a successful business strategy that you can implement both inside and outside the organization. World-renowned management professors Harbir Singh and Nicolaj Siggelkow introduce tools and frameworks that can be put to immediate use in planning and execution. By the end of this course, you will be able to articulate your strategy, understand why it works, and demonstrate how it will help meet your organization’s financial and marketing goals.

Course Modules:

The Firm and the Industry
Industry Analysis and Competitive Dynamics
Corporate Strategy and Firm Scope
Firms in a Context

Participants will learn how to:

Create a value chain
Position yourself in the market
Perform network and industry analyses
Develop strategic leadership and vision
Optimize outsourcing, acquisitions, and alliances

Enroll inStrategic Management: Competitive and Corporate Strategy