Full course description
In this course, you’ll learn how to craft a strategy that will propel your organization to success in the global digital economy. Professor Mauro Guillén of the Wharton School has designed this course to help you sharpen your sense of digital imagination and innovation. Utilizing statistical information, real-life case studies, and practical exercises, you will delve deep into the dynamics of digital platforms and network effects.
You’ll explore the international expansion strategies of leading digital platforms like Airbnb and Uber, and understand the factors driving their global growth. We’ll also cover the challenges faced by music streaming platforms like Spotify and Apple Music, and analyze how companies like Netflix achieve profitability through unique business models.
The course also focuses on the digital transformation of traditional businesses, highlighting how companies like Zara have successfully integrated digital technologies to enhance their operations. You’ll learn about the impact of digitalization on various sectors and the strategic moves required to navigate regulatory environments effectively.
In this course you will:
- Analyze and develop international expansion strategies for digital platforms.
- Evaluate financial performance and profitability challenges unique to the digital economy.
- Identify competitive advantages and strategic actions necessary for success in global digital markets.
- Examine the impact of digital transformation on traditional businesses and learn how to integrate digital technologies effectively.
By the end of this course, you’ll have a foundational understanding of the global digital economy and be equipped to design a robust strategy for success. You’ll be able to identify and leverage competitive advantages, manage financial performance, and integrate digital technology to enhance your organization's market position and performance.
Join us in "Managing in the Global Digital Economy" and master the strategies essential for excelling in today’s dynamic and interconnected world.