Course

Selling Ideas: How to Influence Others and Get Your Message to Catch On

Ends Sep 9, 2025

$585 Enroll

Full course description

In today's competitive landscape, getting your ideas to stick and influence others is crucial for success. "Selling Ideas: How to Influence Others, and Get Your Message to Catch On" is designed to equip you with the knowledge and tools needed to create compelling messages that resonate with your audience and drive action.

Led by Jonah Berger, a distinguished author and expert in word of mouth and consumer behavior, this course delves into the science behind why some ideas catch on while others do not. By understanding consumer psychology, social influence, and the power of word of mouth, you'll learn how to craft messages that are not only memorable but also highly shareable.

Course Modules:

  1. Consumer Psychology: Exposure, Perception, Memory

    • Explore the fundamentals of how consumers perceive and remember information.
    • Learn how exposure to ideas influences their recall and impact.

  2. What Makes Ideas Sticky

    • Understand the key principles that make ideas memorable and engaging.
    • Discover the elements that contribute to the "stickiness" of an idea.

  3. How Social Influence Shapes Behavior

    • Examine the role of social influence in shaping consumer behavior.
    • Learn how to leverage social proof and peer pressure to promote your ideas.

  4. The Power of Word of Mouth - STEPPS

    • Dive into the STEPPS framework (Social Currency, Triggers, Emotion, Public, Practical Value, Stories) to create buzzworthy content.
    • Understand why word of mouth is a powerful tool for spreading your message.

  5. Social Networks

    • Learn how social networks function and how information spreads within them.
    • Discover strategies for targeting the right individuals to maximize your message's reach.

Participants Will Learn How To:

  • Improve messaging so it sticks with your audience.
  • Generate more word of mouth.
  • Get your products, services, and ideas to catch on.
  • Leverage social media and measure its effectiveness.
  • Influence and shape behavior more effectively.

By the end of this course, you'll have the skills and knowledge to create contagious content that drives business growth. Whether you're aiming to enhance your marketing efforts, boost product adoption, or spread a social campaign, this course will provide you with the strategies to succeed.